Piers Morgan Stars In Hilarious Brand-new Paddy Power Advert

Piers Morgan satirized his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new marketing campaign developed to raise awareness for prostate cancer screening.


The renowned Arsenal fan has actually been involved in a number of public spats with his North London derby rival, most recently taking objective at The Apprentice star's age on his birthday in March.


But Morgan was content to play their questionable social media relationship for laughs in help of an excellent cause, with the broadcaster taking part in Paddy Power's newest project in aid of Prostate Cancer UK.


In the quick clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan aptly reacted: 'North London is red'.


Morgan was then tracked en path to a prostate screening consultation, at his controversial best as he spat out sausage rolls when he discovered they were vegan, and distributing copies of his book 'Woke Is Dead' in a doctor's waiting space.


No requirement for a finger up the bottom - a basic PSA blood test is all you require to inspect for the early indications of Prostate Cancer.


Not all pricks are excruciating, @piersmorgan.


Check your danger here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert


The broadcaster features in the campaign to raise awareness about the ease with which men can be checked for the early signs of prostate cancer - to humorous result


The advert then showed Morgan being shocked by the ease with which (PSA) blood test can be conducted, after initially expecting 'a finger up the bottom'.


A PSA blood test is rather used to look for early signs of prostate cancer, and other conditions such as enlarged prostate or infection, by measuring a protein made by the prostate gland.


In a bid to urge more men to examine their dangers with simple early detection tests, the advert stresses that 'it's just a blood test' - before cheekily telling Morgan that 'not all pricks are intolerable'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually primarily utilized the platform of the World Darts Championship - which the bookmakers sponsor - to further support the cause.


At the start of this month, the company announced that they would be handing out 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.


Lord Alan SugarTottenham HotspurPiers Morgan