Facebook Changes Product Branding To FACEBOOK

5 November 2019
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Facebook is introducing brand-new branding for its product or services in an attempt to identify the company from its familiar app and site.


Instagram and WhatsApp are among the services that will bring the brand-new FACEBOOK brand in the next few weeks.


The main Facebook app and website will retain its familiar blue .


The brand-new logo, which is in capital letters, utilizes "customized typography" and "rounded corners" so the company's other items and app look various.


The branding also appears in different colours depending on which product it represents. So, for instance, it will be green for WhatsApp.


"We desired the brand name to link thoughtfully with the world and the individuals in it," Facebook said. "The dynamic colour system does this by taking on the colour of its environment."


Facebook's chief marketing officer Antonio Lucio said: "People need to know which companies make the products they use. We began being clearer about the product or services that belong to Facebook years earlier.


"This brand change is a way to much better interact our ownership structure to individuals and services who use our services to link, share, build community and grow their audiences."


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US Senator Elizabeth Warren has said she wants to break up the big tech companies such as Facebook, Amazon and Google and put them under tougher policy.


This strategy might be viewed as Facebook's method of striking back, although Ms Warren - posting on Facebook - stated: "Facebook can rebrand all they want, however they can't hide the fact that they are too big and powerful. It's time to break up Big Tech."


Distancing the Facebook brand name - the blue app that's home to practically everybody, including your moms and dads - from the trendier Instagram, a place for you and your pals, has always made excellent service sense for Facebook.


And it apparently worked: when Pew scientists asked study participants whether Facebook owned Instagram or WhatsApp, 49% of American adults were "uncertain".


So why would Facebook make this change?


It brings several advantages. Front of mind: the firm is covering itself from allegations it hides how powerful it actually is by not making it absolutely clear they lag most of the most significant apps in social media.


And Facebook also wishes to fend off efforts to break it up, by making the case that the company isn't simply a corporation of different, distinct apps which might be quickly broken up by regulators. Instead, this rebranding argues the firm is one big connected organism, called Facebook.


Facebook has come under criticism just recently over a range of problems.


Its boss Mark Zuckerberg had to face US legislators last month to discuss the business's policy on not fact-checking political adverts.


He likewise needed to defend plans for a digital currency, speak about the social network's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica data scandal.


Earlier in the year, Mr Zuckerberg stated the company was going to make changes to its social platforms to improve personal privacy.


These consisted of messages sent out by means of Messenger being end-to-end encrypted, and hiding the variety of likes an Instagram post gets from everybody however the individual who shared it.


Does rebranding constantly work?


Several other big business have actually tried rebranding in the past:


In 2001, British Airways turned tail on its strategies to eliminate the red, white and blue Union flag from its airplane and replace it with "world images"


In the very same year, Royal Mail rebranded as Consignia, only to swap back again a year later on


Dunkin' Donuts dropped the "Donuts" from its name in 2015 to attempt to move more into the coffee market and its share rate has actually continued to increase


The parent company of Paddy Power and Betfair started trading under the new name Flutter Entertainment in May this year. It said the brand-new name "much better reflected the variety of the group".


'If it ain't broke, don't fix it'


Manfred Abraham, president of consultancy Brandcap, told the BBC: "I make sure this will be an effective relocation for Facebook. After all, the moms and dad brand stays strong, despite recent difficulties, and advising customers that Instagram and so on are all Facebook companies will help with cross-membership.


"The rebrand is unsurprising as it is following a pattern - that of simplification. Many organisations are picking a strong, however pared-back visual determine and are shrugging off 'style' in favour of plain."


However, Mr Abraham thought Facebook was appropriate to leave the logo on its flagship social networks platform as it is.


"Facebook's main website doesn't need a rebrand. The old saying holds true: if it ain't broke do not repair it."