Facebook Changes Product Branding To FACEBOOK

5 November 2019
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Facebook is presenting brand-new branding for its products and services in an attempt to distinguish the business from its familiar app and site.


Instagram and WhatsApp are amongst the services that will carry the brand-new FACEBOOK brand in the next couple of weeks.


The main Facebook app and site will retain its familiar blue branding.


The new logo design, which remains in capital letters, uses "custom typography" and "rounded corners" so the business's other items and app look different.


The branding also appears in various colours depending on which product it represents. So, for instance, it will be green for WhatsApp.


"We desired the brand name to link attentively with the world and individuals in it," said. "The vibrant colour system does this by taking on the colour of its environment."


Facebook's chief marketing officer Antonio Lucio stated: "People should know which companies make the items they use. We began being clearer about the services and products that become part of Facebook years ago.


"This brand modification is a method to better communicate our ownership structure to individuals and businesses who use our services to connect, share, build neighborhood and grow their audiences."


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US Senator Elizabeth Warren has actually said she wishes to break up the huge tech companies such as Facebook, Amazon and Google and put them under tougher guideline.


This plan may be seen as Facebook's method of countering, although Ms Warren - posting on Facebook - said: "Facebook can rebrand all they desire, however they can't conceal the reality that they are too big and powerful. It's time to break up Big Tech."


Distancing the Facebook brand - the blue app that's home to simply about everyone, including your moms and dads - from the trendier Instagram, a location for you and your friends, has actually constantly made great service sense for Facebook.


And it apparently worked: when Pew scientists asked study individuals whether or not Facebook owned Instagram or WhatsApp, 49% of American adults were "not sure".


So why would Facebook make this modification?


It brings several benefits. Front of mind: the company is covering itself from allegations it hides how powerful it truly is by not making it absolutely clear they lag the majority of the most significant apps in social networks.


And Facebook likewise desires to fend off efforts to break it up, by making the case that the company isn't merely a corporation of separate, unique apps which could be quickly separated by regulators. Instead, this rebranding argues the firm is one huge connected organism, called Facebook.


Facebook has actually come under criticism just recently over a range of problems.


Its boss Mark Zuckerberg had to face US lawmakers last month to describe the business's policy on not fact-checking political adverts.


He likewise needed to safeguard prepare for a digital currency, talk about the social media's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica data scandal.


Earlier in the year, Mr Zuckerberg stated the firm was going to make changes to its social platforms to improve personal privacy.


These consisted of messages sent out via Messenger being end-to-end encrypted, and concealing the number of likes an Instagram post receives from everyone but the individual who shared it.


Does rebranding constantly work?


Several other big companies have attempted rebranding in the past:


In 2001, British Airways turned tail on its plans to get rid of the red, white and blue Union flag from its aircraft and change it with "world images"


In the exact same year, Royal Mail rebranded as Consignia, only to swap back once again a year later on


Dunkin' Donuts dropped the "Donuts" from its name last year to attempt to move more into the coffee market and its share rate has continued to rise


The parent business of Paddy Power and Betfair began trading under the new name Flutter Entertainment in May this year. It said the brand-new name "much better reflected the diversity of the group".


'If it ain't broke, don't fix it'


Manfred Abraham, president of consultancy Brandcap, told the BBC: "I make certain this will be a successful relocation for Facebook. After all, the moms and dad brand stays strong, regardless of current problems, and reminding customers that Instagram etc are all Facebook business will help with cross-membership.


"The rebrand is unsurprising as it is following a trend - that of simplification. Many organisations are picking a strong, however pared-back visual identify and are shaking off 'flair' in favour of plain."


However, Mr Abraham believed Facebook was correct to leave the logo design on its flagship social media platform as it is.


"Facebook's primary website doesn't need a rebrand. The old adage holds true: if it ain't broke do not fix it."